Isingeniso:
Njengoba iumnotho womhlaba ukhombisa izimpawu zokusimama, i-spree yezitolo yaminyaka yonke i-"Double 11" isiphinde yaqala ukuhlanya embonini yokudayisa, ukuthengisa kukhuphuka kakhulu futhi kusetha irekhodi elisha lomlando. Umcimbi, owabanjwa ngoNovemba 11, wabona ukusetshenziswa kwemali okungakaze kubonwe ku-inthanethi nabathengi besebenzisa izaphulelo ezikhangayo kanye nezaphulelo ezihlinzekwa ngamapulatifomu e-e-commerce ahlukahlukene.
Ifestivali yalo nyaka inikeza umfutho odingeka kakhulu embonini yokudayisa emhlabeni wonke. Phakathi kwezinyathelo eziqhubekayo zokuncishiswa komphakathi, abathengi abanxanela ukwelashwa okuthile okudayisa futhi bafuna ama-bargains baphendukela ekuthengeni ku-inthanethi njengendlela ephephile nelula kakhulu.
Phrezenta:
E-China, leli holide liqale njengoSuku Lwabantu Abangashadile, lapho isikhondlakhondla se-e-commerce i-Alibaba sithumela izibalo ezimangalisayo zokuthengisa. Emizuzwini yokuqala engama-30 yomcimbi, amapulatifomu e-Alibaba okuhlanganisa i-Tmall neTaobao yenze imali emangazayo engu-$1 billion. Ekupheleni kosuku, inani elithengisiwe lafinyelela inani lezinkanyezi eziyizigidi eziyizinkulungwane ezingama-75 zamaRandi, lidlula irekhodi langonyaka odlule.
Ukubamba iqhaza kwamazwe ngamazwe komcimbi kuyaqhubeka nokukhula njengoba abathengisi baseShayina benwebela ezimakethe zomhlaba. Le festiveli iya ngokuya iheha abathengi baphesheya kwezilwandle, njengoba ukuthengiswa kwemingcele ye-Alibaba kuphindaphindeka kabili kunangonyaka odlule. Lokhu kugqamisa ithonya elikhulayo kanyeukuduma kwefestivali ye-Double 11 emhlabeni jikelele.
Ngaphezu kweChina, amanye amapulatifomu e-e-commerce emhlabeni wonke nawo abone ukwanda kokuthengisa. Indawo yemakethe ye-inthanethi ezinze e-US i-Amazon ibike ukuthengisa okwephula amarekhodi, isiza ekudumeni kweholide ngokwandisa umcimbi wayo we-Prime Day ukuya ku-Double 11. Ezinye izinkundla eYurophu, eNingizimu-mpumalanga ye-Asia naseNingizimu Melika nazo zaba nokwanda kokuthengiswa. Abathengi bafuna ukusizakala ngezaphulelo ezitholakalayo kuma-oda aku-inthanethi.
izifinyezo:
I-Double 11 Shopping Festival isiphenduke umcimbi omkhulu kubathengi nabathengisi, ibeka ithoni yesizini yamaholide ezayo. Akukwazi nje ukukhulisa ukuthengisa kodwa futhi kukhuthaze ukukhula komnotho, ikakhulukazi ngenxa yalolu bhubhane. Imiphumela encomekayo yalo nyaka ikhombisa ukuqina kwemboni yezokudayisa kanye nekhono lokuzivumelanisa nezimo lapho ibhekene nobunzima.
Njengoba umnotho womhlaba uthuthuka kancane kancane, i-Double 11 ibonise amandla okuthenga ku-inthanethi ukuze kulungiswe isimo sokudayisa. Umcimbi uyaqhubeka nokuvela, unikeza abathengi izaphulelo ezingenakuqhathaniswa futhi unikeza abathengisi inkundla yokwandisa kakhulu ukuthengisa. Unyaka nonyaka, lo mkhosi uyaqhubeka nokuqinisekisa indawo yawo njengomcimbi obalulekile ekhalendeni lokuthenga,ukuthuthukisa ukukhula komnotho kanye nokubeka amarekhodi amasha.
Isikhathi sokuthumela: Nov-13-2023